Art is the expression of the Beauty in all its dimensions and possibilities. Critics say there is beautiful art and not-beautiful art. I say art is beautiful or it isn’t. When art creates something  new, never seen, never heard, and beautiful, the effect is wonder. Its word origin both in Latin, ars, and in Classical Greek, téchne, means creativity, something that has to do with  the human possibility to create, led by the original thinking.

Benjamin saw that technological innovation could move in two opposing directions: it could be used revolutionary sense, but could also be potentially destructive, depending on how it was used. This is even more valid today in the age of digital technology.

We want just to show how ArTech could be used in a positive sense and, why not, educational, I mean,  able to shape the personality of  growing people, because, if you see beautiful things everywhere, you feel better and your mind can think pink.

 virtual imagine

Uri Dotan, Hummingbird,digital picture

virtual tables 

Freestyled  interactive tables by StudioAzzurro

The Russian writer F. Dostojevskj asked : “Will  Beauty save the world?”. 

Maybe the answer depends on our inner sight, on what we can see and how we can see beyond the boundaries of the reality, as it appears. Roy Ascott, helps us reflect about art, technology and counsciousness.

Patrizia